Web-based Interior Design – Is it Right For You?

You want a new look for your home. You’re pressed for time, and the idea of scheduling meetings with an interior designer feels like more than you want to take on right now. You’ve visited the stores, looked at hundreds of sofas. You have dozens of paint chips taped to your wall. You’ve moved your furniture around in every possible configuration, and something still is not right about the layout. You’ve talked with the design staff at the local furniture store, but don’t want to be obligated to buy something in that store, just to get their design advice. You love to shop online, you network online, why not get your interior design help online?

Many homeowners are turning to the internet to engage interior design services. Instead of amassing files of clipped photos and magazine pages to share with your interior designer when you meet again in a week or two, internet links and photos can be shared instantly online. Now the design process is truly collaborative! Interior designers are finding that more and more of their client interactions have moved to emailing, and sourcing products online, so the move into virtual interior design services is a natural one for many design professionals.

Which services are right for web-based interior design?

Design concept – An web-based designer can work with you to develop an overall concept for your rooms. Working from your preferences, photographs, and the exchange of ideas, a virtual design board can be customized for you. A detailed shopping list is the companion to the design board so that you can shop at your own convenience, armed with information.

Furniture layout – An experienced designer can present you with a detailed layout for each room. The layout should include measurements for all furniture already in place, furniture you’ll need to purchase, and source links for items needed.. The layout should be easy to understand, and address the functions of the room.

Color schemes – While it would seem difficult to provide color assistance via the internet, without your designer seeing the colors in your space, wonderful color schemes can be easily created for your by your virtual designer. The most successful color consultations take the homeowner’s own preferences into account when selecting a final palette. A virtual design can provide you with a basic palette, with one or two alternatives, so that you can choose one that works best in your space, and feel confident that the scheme is just right.

Accessorizing – A web-based interior designer has access to thousands of items to accessorize your home. As interior designers, we view hundreds of decor options weekly, so that you don’t have to. Virtual designers can provide you with photos and purchase information for the perfect accessories to tie your interior design together.

Real Estate staging – A web-based interior designer can work from your photos to create a game plan to get your house sale-ready. Because 80% of homebuyers first find their home online, the concept of working from photos on the internet makes perfect sense.

Web-based interior design is perfect for anyone ready to make a change in their home. Busy people appreciate the convenience of working with a designer without having to work around a typical office schedule, and tech types love the way they can collaborate online. If you’re ready to try a new approach to a beautiful home, then web-based interior design is right for you.

You Can Now Decorate Your Home Using An Online Interior Designer

The new thing in home decorating and designing is taking it to the internet! That’s right, e-decorating, room-design online or virtual-room design, no matter the name, the results are the same. You can get your master bedroom or the whole house, redecorated online now!

Maybe because of the DIY spin on things from magazines and television shows, this new craze of online interior decorating has become the hot new trend. With the ability to order what you need online for that new swanky bedroom or handsome study, why not employ an online interior decorator too?

Doesn’t that lose some of its appeal though? Surely you’re lacking that one-on-one, personal touch? Perhaps; but this is the way the world has gone, with everything from buying groceries to changing your driver’s license. There are advantages to online interior decorating too:

Budget and Style
In person or online, the designer can still provide a consultation. It becomes less expensive for both the customer and the designer as the travel-cost and time is eliminated. The more costs you can eliminate, the easier on the budget.

Skype has brought a whole new visual element to us and interior designers now consider this and the web-cam as their tools-of-trade.

Inventory, Measuring and Photography
Gone are the days of the interior designer having to be there in person to take measurements and photos. Your advisor will guide you on how to measure for curtains, paint, wallpaper and more, again via the web-cam and Skype.

Customers can send photos of the room, along with the measurements via email, and the interior designer comes back with further questions and even orders the items needed for direct delivery to the customer.

Concept of Design
Nothing has changed here. Whether in person or online, your professional designer will still talk with you, look through the photos you send and pull together the concept you are looking for.

By guiding customers through the process of measuring rooms and space, they will share websites with the customer to view color palettes and product recommendations instead of doing so in person.

Buying and Installing
Where the on-site interior designer will implement and coordinate buying and installing the items needed for your remodeling or renovation, they are often using sources that aren’t available to the public.

The online designer has two options; firstly, they make all the purchases themselves, have it delivered direct and arrange any contractor needed for the installation, or secondly, they will guide the customer through the process of buying products more cheaply from online-retailers leaving the customer to employ their own contractors.

Time Whilst the online architect puts the job in motion by making the purchases and setting up the installation process, the time frame is left in the customer’s hands. They can set their own pace in setting up the installation schedule that best suits their budget and time-frame.

Pricing
Customers could expect to pay an upfront retainer fee if they employ the services of an on-site interior architect, plus either an hourly or flat rate and the total cost can be prohibitive.
An online interior designer normally has a flat rate fee and is much less expensive.

For the person who desires the designer feel and look in their home or office but doesn’t have an open-ended budget, the online interior designer is the way to go. The customer may have to do some of the legwork themselves, but they’ll be getting the same experienced guidance that they would with an on-site professional.

7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

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